Almond Roca: the original buttercrunch toffee Even after 100 years, Brown & Haley’s heritage of creating premium, high-quality confections persists today. In 1923, the company hit the jackpot with a crunchy, log-shaped candy piece suffused inside with butter and coated with chocolate and diced almonds. This delicious buttercrunch confection was dubbed ALMOND ROCA® by a local librarian. Brown & Haley continues to innovate, developing and producing outstanding food products that delight our consumers. They are still headquartered in the factory where ALMOND ROCA® buttercrunch toffee was invented, but they have expanded five times since 1919. Brown & Haley continues to develop and implement new technological advances, including quality assurance processes, proprietary production capabilities, and state-of-the-art packaging equipment. SSFC was awarded exclusive local distribution rights of Brown & Haley products in 2010.